Lower costs of entry, mean lower costs of exit

Thu, 07/26/2007 - 12:39

A short post.

As the title says. Lowering the cost of participation in a political movement... without critical design to build engagement... lowers the cost of leaving the movement.

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Comments

Anonymous Says:
Sun, 07/29/2007 - 20:18

I've written something similar to this in our book (which will be out in September honest!) - its more to do with motivations though..... superficial motivation = superficial participation (superficial motivations being things like material gain, or perceived material like gains which may include things like payment, vouchers, certificates)

Then theres "forced" membership - things like you must participate in in order to gain something eg. you must complete xx hours for volunteering.

I could go on but should probably get back to writing it to make that September deadline!

mas